Senior Director, Marketing (HCP)

Boston, MA, USA Req #252
Wednesday, May 8, 2024
Who We Are:  
 
Xenon Pharmaceuticals (NASDAQ:XENE) is a neuroscience-focused biopharmaceutical company committed to discovering, developing, and commercializing innovative therapeutics to improve the lives of people living with neurological and psychiatric disorders. We are looking for great people who thrive in a respectful, collaborative, inclusive, and productive culture to join the Xenon team. 
 
What We Do: 
 
We are advancing an exciting product pipeline to address indications with high unmet medical need, including epilepsy and depression. Our flagship azetukalner program represents the most advanced potassium channel modulator in clinical development for multiple indications. Building upon the positive results and compelling data from our Phase 2b “X-TOLE” study in adult patients with focal epilepsy, our Phase 3 epilepsy program includes multiple clinical trials evaluating azetukalner in patients with focal onset seizures and primary generalized tonic-clonic seizures. In 2024, we are planning to initiate a Phase 3 azetukalner program in major depressive disorder, based on topline data from our Phase 2 “X-NOVA” clinical trial. In addition, we are proud of the leading-edge science coming out of our discovery labs, including early-stage research programs that leverage our extensive ion channel expertise and drug discovery capabilities to identify validated drug targets and develop new product candidates. Backed by a strong balance sheet to support our growth plans, we continue to build a fully integrated, premier neuroscience company with strong discovery, clinical development, corporate, and commercial operations. 

About the Role:

We are seeking a dynamic, experienced Senior Director, Marketing (HCP) to join our growing Commercial team. As part of a team of sophisticated, passionate and collaborative marketers, this individual will play a crucial role in preparing the market for and delivering the successful launch of an innovative, high-potential new therapy in the multi-billion dollar epilepsy category. More specifically, he or she will lead market development and healthcare provider engagement strategy and execution for azetukalner in epilepsy. The Senior Director, Marketing (HCP) will have the opportunity to build a team in accordance with business requirements. This is an exciting and rewarding opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients.

This position reports to the Vice President, Marketing and will be based in Boston, MA, USA. While the position offers flexibility to work remotely, regular presence in the Boston office is highly desired and preferred.

RESPONSIBILITIES:

  • Build market development strategy in partnership with Medical Affairs, including developing and prioritizing disease education narratives and campaigns
  • Lead the development of healthcare provider engagement strategy spanning pre-launch, launch, and post-launch timeframes to build a foundation of strong provider relationships and perceptions in support of successful XEN1101 launch
  • Lead research with key HCP stakeholders including regularly engaging a commercial advisory board to inform strategy
  • Lead the mapping and profiling of epilepsy prescribers in partnership with Medical Affairs and Commercial Business Analytics
  • Build a healthcare provider segmentation in partnership with Commercial Business Analytics to inform key growth opportunities, targeting, engagement planning and message development
  • Maintain strong partnership with Medical Affairs field team and eventually Sales, for provider engagement and field insights and market development execution
  • Plan and execute successful presence at key congresses in partnership with Medical Affairs.
  • Build and execute successful multi-channel market development tactical plans in partnership with Medical Affairs and agency partners
  • Establish and manage innovative provider peer-to-peer programs including speaker bureau
  • Develop and manage program budgets and develop metrics to ensure success of the programs
  • Guide the development of customer insights and relationship management tools
  • Support the development of brand strategy, including brand planning, positioning development
  • Plan and manage budget proposals and approved budgets in accordance with the Company’s strategic and operating plans and Finance policies
  • Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
  • Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
  • Periodic US travel required; some international travel may be required
  • Other duties as assigned

QUALIFICATIONS:

  • Bachelor’s degree required; advanced science degree and/or MBA preferred
  • A minimum of 12+ years’ experience in life sciences, with significant experience in US HCP marketing, engagement and communications; US product launch and epilepsy/neurology experiencestrongly preferred
  • A minimum of 5 years of experience building and leading teams
  • Must be able to operate in a fast-paced organization, with high expectations and accountability for quality of deliverables
  • Highly curious and analytical mind, with strong ability to synthesize, glean insight and propose direction from market and scientific data; demonstrated ability to build successful and innovative strategy
  • A well-developed ability to synthesize complex or copious information into the critical few takeaways, or important messages
  • Demonstrated passion for engaging healthcare providers and improving patients’ lives
  • Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment; demonstrated success in partnering with the Medical Affairs and Sales organizations
  • Outstanding project and budget management skills and experience managing multiple vendors, marketing partners and agency partners
  • Excellent interpersonal, oral, written and presentation skills

The base salary range for this role is $233,000 to $266,800 USD; we will consider above this range for exceptional candidates. Base salary is determined by a combination of factors including, but not limited to, education and other qualifications, years of relevant experience, and internal equity.

Our Total Rewards program includes base salary, target bonus, and stock options, as well as a full range of benefits including medical, dental, vision, short-& long-term disability, accidental death & dismemberment, and life insurance programs, Employee Assistance Program, travel insurance, and retirement savings programs with company matching contributions.

Xenon encourages time to rest and re-charge through vacation, personal days, sick days, and an end-of-year company shutdown. Xenon highly values employee development and has an expanding Training, Learning & Development program, including a Tuition Assistance program for advanced degrees.
 
US positions only: Xenon Pharmaceuticals USA Inc. participates in the E-Verify program in all states in which we hire. Learn more about the E-Verify program here 

To apply for this position, click Apply Now to complete the application. We thank all applicants for their interest; however, due to the volume of applicants, only those chosen for interview will be contacted.