Digital Marketing Specialist - 12 months contract (Marketing)
COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.
POSITION OVERVIEW:
The Digital Marketing Specialist works within The Globe's marketing department to drive direct engagement with The Globe's products and journalists, with a focus on events, editorial newsletters, podcasts, and courses. They are experienced in marketing communication and capable of designing and executing campaigns across multiple channels, including social, email and globeandmail.com. This is a great opportunity for a marketing professional who is eager to experiment, learn and iterate while adopting emerging technologies and disciplined in their approach. If you have a passion for creating marketing communications that convert and enjoy working collaboratively in a fast-paced environment, we want to hear from you.
KEY RESPONSIBILITIES:
The Digital Marketing Specialist leverages data-driven insights and their experience in marketing innovation to drive engagement with The Globe’s editorial newsletters, courses, events and podcasts. On any given day you will be:
- Planning, developing and executing automated digital marketing campaigns to promote and drive engagement with The Globe's editorial newsletters, events, podcasts and online courses
- Briefing The Globe’s internal CEM team and external creative agency to design campaigns and deliver personalized marketing communications to targeted audience segments
- Working collaboratively with key stakeholders in The Globe’s UX, analytics and sales teams to track and optimize the customer journey and onsite experience
- Engaging The Globe’s legal team to meet privacy and security requirements and maintain brand standards
- Assessing performance metrics on all digital platforms against goals, preparing campaign and impact performance summaries and providing recommendations for continual improvement based on results.
QUALIFICATIONS:
- Post-secondary degree in Marketing, Communications or Business, or a digital marketing certificate with 5-7 years' experience in omnichannel marketing
- A solid understanding of digital marketing principles, including audience segmentation and targeting, multi-channel presence with a focus on email, search, and social) and campaign management
- Proven experience optimizing marketing campaigns and lead nurturing
- Familiarity with marketing automation platforms, including proven experience of activating campaigns against key segments across multiple marketing channels
- Experience with web-based analytics tools
- Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams
- Data-driven decision-making capabilities
- Knowledge of CRM systems, and all consent management practices, including CASL and PIPEDA and GDPRI
- Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML, Java, CSS, video and image formats) is an asset
WHY CHOOSE THE GLOBE:
The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.
WE OFFER:
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
- Education assistance for external training courses
SUPPORTING YOUR GROWTH:
- We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
- There are lateral and upward advancement opportunities for rewarding and developing careers.
- We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
- We support continuing education and provide both internal and external opportunities for training and development.
VACCINATION POLICY:
All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.
THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE
The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.
The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.
Other details
- Pay Type Salary
- Marketing, 351 King Street East,Suite 1600, Toronto, Ontario, Canada