Director, Go To Market Operations

Exciting opportunity! The GTM (Go-to-Market) Operations team is the backbone of our product and merchandising organizations responsible for driving business excellence and leading the end-to-end GTM process to achieve organizational goals. The role of Director, GTM Operations involves overseeing a team that manages the entire GTM process, from strategy development through execution, ensuring seamless integration across all functions.

Who You Are:

• Open minded and approaches problems from different perspectives.
• Contributes positively to the team environment and respects differences in people, ideas, and opinions.
• Acts pro-actively with a willingness to go above and beyond to generate remarkable results.
• Committed to leaning and growth and demonstrates respect and honesty in all interactions.
• Passionate about the brand and takes pride in your work and contributions to the organization.
• Leads by example and inspires others through shared goals and visions.
• Sees the “big picture” and takes action to accomplish goals.
• Able to implement priorities and objectives, creating an environment where problem solving, teamwork and strong leadership results in continuous improvement.

The Director, Go To Market Operations for Roots will be responsible for:  

• Duties and Responsibilities:

  • Leadership:
  • Create, maintain, and optimize the GTM process and timelines, ensuring alignment from strategy to hindsight.
  • Lead product milestone preparation and coordination, clarifying roles, responsibilities, inputs, and outputs.
  • Develop and manage feedback mechanisms and conduct analysis to continuously improve milestones and processes.
  • End to end process management across multiple product, merchandising and marketing functions
  • Executive presentation preparation
  • Influence and build relationships cross-functionally
  • Team Management & Development:
  • Directly manage two reports: focused on merchandising and marketing-specific operations.
  • Foster a high-performance culture by setting clear expectations, providing ongoing feedback, and supporting professional development.
  • Process & Milestone Management:
  • • Drive process, templates, deliverables and timelines for all market-related milestones for the product, merchandising and marketing organizations, including feedback mechanisms for continuous improvement.
    • Own the execution of the GTM process, including agenda setting, format guidance, and role clarification.
  • Oversee the integration of internal and external partners into GTM milestones and processes.
  • Develop communication tools and ensure effective stakeholder engagement.
  • Track and manage process and milestone KPIs, ensuring targets are met.
  • Strategic Operations & Special Projects:
  • • Develop seasonal hindsight reporting with a focus on Range Architecture, SKU Efficiency and ABC article analysis
    • Lead strategic operational processes and projects, including range architecture, brand data/insights, and analytics.
  • Support the execution of Market Seasonal Input and Commercial Input processes.
  • Oversee seeding sampling processes and support special project collaborations.
  • Calendar & Communication Management:
  • Establish, align, and communicate all product, merchandising and marketing-relevant calendars and key dates.
  • Manage communication plans, resource sharing, and template creation around milestones and processes.
  • Scope of Influence:
  • Drive end to end process implementation/revisions, Planning and Acumen, Samples, Strategic Operational Processes and Projects, Range architecture, brand data/insights & analytics.
  • Influence GTM process objectives, participant roles, location, and timing.
  • Shape milestone roles and responsibilities, deliverable formats, and planning for major milestones.
  • Create and drive in partnership with finance on an integrated business plan (IBP).

Top candidates for the Director, GTM Operations role will have the following: 

• Bachelor’s degree in business, marketing, or a related field; advanced degree preferred.
• 7+ years of experience in GTM operations, merchandising, or related fields.
• Strong leadership skills with a proven track record of managing cross-functional teams.
• Ability to multi-task and prioritize in a fast-paced environment with strong attention to detail.
• Excellent organizational, analytical, and communication skills.
• Understanding of Communications, Brand Activation and Merchandising functions
• Excellent interpersonal skills; the ability to work successfully both independently and cross-functionally, with a wide range of constituencies.
• Ability to learn new complex systems, tools and processes quickly and resourcefully.
• Ability to define problems, collect data, establish facts, analyze root cause(s), draw valid conclusions and propose viable business solutions.
• Proficient in project management tools and software.
• Strong computer sills (MS Word, Excel, Outlook, PowerPoint, Smartsheet

Disclaimer: The above statements reflect the general details considered necessary to describe the principal functions and duties, and should not be construed as a detailed description of all the work requirements that may be inherent in the job.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.