Interim Manager, Marketing

Position Profile: Marketing Manager: Interim

Location: Revelstoke, BC, Canada
Reports to: Director of Marketing
Department: Marketing
Employment Type: Temporary Contract
Start Date: ASAP
End Date: September 16, 2024 with possibility of extension

Application must include cover letter, application and portfolio.

Proud to be 100% Canadian-owned, Northland Properties is recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.

About Us

Revelstoke Mountain Resort (RMR) is a division of Canada’s largest privately held hospitality company, Northland Properties Corporation (NPC), and since its inception in 2007, we have gained a reputation for legendary powder, big mountain terrain, and small-town charm.  We are seeking a talented Marketing Manager to join our team and contribute to our mission of providing unforgettable mountain experiences.

Position Overview:

Revelstoke Mountain Resort (RMR) is seeking an experienced and innovative Marketing Manager to lead and execute the annual Marketing Plan for RMR and its subsidiaries. This role is pivotal in shaping the resort’s image, attracting new visitors, and driving revenue through various campaigns, digital marketing, partnerships, and promotions. The ideal candidate will possess a deep understanding of the tourism industry in British Columbia, have a strong background in digital marketing, and be passionate about promoting the unique experiences that Revelstoke offers.

Key Responsibilities:

• Strategic Planning:
• Create tailored campaigns to attract visitors from key target markets, including local, regional, national, and international campaigns.
• Work with the Marketing Director and various agencies to determine the right marketing mix for media distribution and paid advertising.
• Digital Marketing:
• Oversee the digital marketing efforts for RMR and Selkirk Tangiers Heli Skiing (STHS), including website management, content updates, and liaising with digital agencies.
• In conjunction with the Social Media Coordinator, develop and execute paid advertising campaigns using RMR’s various social media channels.
• Utilize analytics to track performance, optimize campaigns, and report on ROI.
• Email Marketing:
• Lead the creation of compelling marketing emails with an emphasis on engaging content and clear CTAs.
• Utilize automation to optimize email delivery and enhance the guest experience.
• Manage the email marketing calendar to ensure timely campaign execution.
• Ancillary Marketing:
• Work with department stakeholders in Food & Beverage, Retail, Rentals, Mountain Sports School, Events, and STHS, to create and execute marketing plans for each respective business unit.
• Support the Marketing Advisor(s) with the execution of marketing tactics for the ancillary revenue divisions listed above.
• As needed, provide support for graphic design and collateral production.
• Leadership
• Manage and mentor direct reports with a focus on collaboration and building a high-performing team.
• Collaborate with the Marketing Director and other department Managers to foster a fun work environment with a healthy office culture.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably in the ski sector, tourism, or outdoor recreation.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools, including website CMS platforms and email marketing software.
• Proficient with the Meta Ads platform.
• Excellent communication, writing, and storytelling skills.
• Creative thinker with the ability to generate new ideas and solve problems.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Passion for skiing, snowboarding, and a recreation-forward lifestyle.

Key Competencies:

• Leadership: Ability to inspire and lead a team, fostering a collaborative and positive work environment.
• Strategic Thinking: Strong analytical skills with the ability to think strategically and make data-driven decisions.
• Adaptability: Flexibility to adjust strategies based on market conditions and emerging trends.
• Customer Focus: Deep understanding of customer needs and the ability to create campaigns that resonate with diverse audiences.

Compensation:

A competitive compensation package will be provided based upon qualifications, experience, and skill set. The salary range for this position is between $60,000 - $68,000 per year. Further details will be discussed in a personal interview. 

Benefits and Perks: 

• Annual Season Pass
• Health and dental benefits, as per the Resort’s Benefits policy
• Group Savings Plan, as per the Resort’s Benefits policy
• Paid personal/sick and vacation days
• Discounted lift tickets for friends and family
• Discounts at the resort’s restaurants, retail, rental, repairs outlets including pro deals
• Free or discounted lift tickets at many other resorts
• Discounts at Sutton and Sandman hotels (employee and friends/family)
• Additional Northland Properties discounts via a Perks program with other vendors

Disclaimer

The prior statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Revelstoke Mountain Resort is an equal opportunity employer.

Note: This job description is intended as a general guide to the job duties and is not exhaustive. It may be modified as needed to meet the evolving needs of the resort. *