Growth Manager, Startup Division

About HomeEquity Bank

Establishing a New Division

HomeEquity Bank is establishing a new division to launch a technology-first solution into the market. The division will be developed and built over the next year. It will be entrepreneurial, innovative, and customer-centric in its approach, with a strategic objective that addresses the unique needs of everyday Canadians. The new division is backed by industry-leading organizations, Ontario Teachers’ Pension Plan (“OTPP”) and its venture studio, Koru.

About HomeEquity Bank

Ranked as one of Canada’s Top Growing Companies, HomeEquity Bank is the leading national provider of reverse mortgages in Canada and the only federally regulated Bank focused solely on Canadians 55 and above.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners, and mortgage brokers.

With its flagship product, the CHIP Reverse Mortgage, HomeEquity Bank empowers Canadians 55+ to live retirement on their terms by providing them a secure way to access equity from their smartest investment – their home.

HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 336,000 current and retired teachers in Ontario.

POSITION SUMMARY

The Growth Manager will be responsible for developing and executing a variety of growth related initiatives that help drive revenue and brand awareness. This may include activities like D2C marketing, partner marketing and product marketing as well as social media management, PR and content creation. This role provides an opportunity to shape the marketing and growth efforts at the new division.

MAJOR ELEMENTS OF THE ROLE

Key accountabilities of this position include: 

• Develop a deep understanding of customer behaviour and needs.
• Develop, execute, and manage growth strategies to drive user acquisition, retention, and revenue growth including:
  • Running digital advertising campaigns
  • Partnership development & marketing
  • Website optimization, content creation, SEO tactics
  • Social media management & influencer strategies
  • Email marketing, and more
• Identify and analyze key metrics to evaluate and validate growth initiatives.
• Collaborate with cross-functional teams (Sales, Product, Operations, etc.) to implement growth initiatives.
• Use A/B testing, product user data, and market research to inform growth strategies.

SKILLS AND EXPERIENCE REQUIRED

Qualifications

• A Bachelor’s degree in marketing, business, or a related field, or equivalent experience. A Master's degree/MBA would be a plus.
• 5+ years of experience in a Growth Marketing or Growth Manager role, preferably in a startup or tech company.
• A proficient understanding of SEO/SEM, social media platforms, and digital marketing tools.
• Familiarity with CRM software and data analysis tools.

Attributes

• Experimentation mindset
• Excellent communication and presentation skills.
• Thrives in an ambiguous environment.
• Strong analytical and problem-solving skills.
• Challenges the status quo.
• Thinks creatively and out of the box.
• Proactive and can work both independently and collaboratively in a fast-paced, dynamic environment.

Why Join the New Division? 

• The chance to be at the forefront of a ground-breaking initiative backed by the market leader in reverse mortgages
• A unique opportunity to lead change, innovate, and make a significant impact, unlocking financial opportunities for the target market
• HomeEquity Bank offers a competitive total rewards package that includes:
• Extended health and dental benefits
• Employee & Family Assistance Program
• Employer Matched Group Retirement Savings Plan
• Employee Share Investment Plan
• Well-being initiatives including a wellness account, virtual self-care programs, and extended mental health benefits
• Employee corporate discount for GoodLife Fitness

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

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Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.