Product Manager, Startup Division

200 Bay St., Toronto, ON M5J 2J1, Canada Req #692
Monday, June 17, 2024

About HomeEquity Bank

Establishing a New Division

HomeEquity Bank is establishing a new division to launch a technology-first solution into the market. The division will be developed and built over the next year. It will be entrepreneurial, innovative, and customer-centric in its approach, with a strategic objective that addresses the unique needs of everyday Canadians. The new division is backed by industry-leading organizations, Ontario Teachers’ Pension Plan (“OTPP”) and its venture studio, Koru.

About HomeEquity Bank

Ranked as one of Canada’s Top Growing Companies, HomeEquity Bank is the leading national provider of reverse mortgages in Canada and the only federally regulated Bank focused solely on Canadians 55 and above.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners, and mortgage brokers.

With its flagship product, the CHIP Reverse Mortgage, HomeEquity Bank empowers Canadians 55+ to live retirement on their terms by providing them a secure way to access equity from their smartest investment – their home.

HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 336,000 current and retired teachers in Ontario.


The Product Manager plays a pivotal role in shaping the end-to-end customer journey and experience of the new division. Within a small and scrappy team, you will collaborate closely with Engineering, Design, Growth, Research, Senior Leadership, and other internal partners across HomeEquity Bank to achieve key business outcomes by solving critical customer problems.  

In this role, you will ensure an exceptional experience for target customers in the Canadian market by continuously addressing customer problems, improving products, and optimizing processes throughout the customer journey.




Key accountabilities of this position include:

  • In partnership with the Director of Product & Technology, define the product strategy
  • Own the product roadmap by setting goals and outcomes for both the business and customers, and getting input and buy-in from key stakeholders
  • Collaborate closely with the Growth Manager to launch and text experiments in order to drive conversion of our sales funnel
  • Effectively prioritize and define growth experiments and product features so that Engineering, Design, Growth, and Business Operations can collaboratively & efficiently build and execute
  • Engage with customers to understand their motivations, pain points and identify opportunities to prioritize for meeting roadmap objectives
  • Keep informed of industry changes, market opportunities and threats
  • Partner closely with Engineering, Design, and other internal teams to drive discovery and delivery success
  • Partner with HEB Compliance, Risk and Legal teams to ensure you deliver a compliant product and experience in a highly regulated environment
  • Foster and facilitate timely decision-making across a broad network of stakeholders, delivery partners, and operational & customer success teams.





  • 4+ years of product management or equivalent experience
  • You've built successful onboarding experiences in the past and bring a hypothesis driven, experiment-first approach
  • A proven track record in building strong partnerships with cross-functional teams
  • Experience leading the day-to-day execution (discovery and delivery) with cross functional teams (i.e. design, engineering, growth/marketing, operations, compliance, legal)
  • Experience with translating complex/technical requirements to non-technical team members
  • Experience building in a regulated industry (ideally Fintech startups)



  • An entrepreneurial spirit - you’re scrappy and comfortable wearing multiple hats
  • Excellent communicator, collaborator, and relationship builder
  • A passion for understanding and solving customer frictions through simple and effective products
  • Solid technical skills, including not being afraid to play any role to achieve shared team outcomes
  • Thrives working in a highly ambiguous environment
  • Thinks outside the box and is not afraid to challenge the status quo
  • A hypothesis-driven mindset. You're very curious and have a strong desire to uncover the “why?”
  • Nice to have: Able to facilitate co-creation sessions and develop workshops


Working Conditions Unique to Job

  • Hybrid working environment

Why Join the New Division? 

  • The chance to be at the forefront of a ground-breaking initiative backed by the market leader in reverse mortgages
  • A unique opportunity to lead change, innovate, and make a significant impact, unlocking financial opportunities for the target market
  • HomeEquity Bank offers a competitive total rewards package that includes:
    • Extended health and dental benefits
    • Employee & Family Assistance Program
    • Employer Matched Group Retirement Savings Plan
    • Employee Share Investment Plan
    • Well-being initiatives including a wellness account, virtual self-care programs, and extended mental health benefits
    • Employee corporate discount for GoodLife Fitness

Stay in the Know


Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:








Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.

Other details

  • Job Family Non-sales
  • Pay Type Salary
Location on Google Maps
  • 200 Bay St., Toronto, ON M5J 2J1, Canada