Email Marketing Specialist

Your Impact at Empire

As the Email Marketing Specialist, you will ensure that the Customer Relationship Management (CRM) platform and the marketing automation platform (email) align seamlessly with the organization’s needs, enhances user experiences, and drives business goals as well as ensuring the system aligns with the organization’s data strategies.  You will be the steward of these systems by providing training, troubleshooting issues, and facilitating smooth adoption of CRM and email tools. The Email Marketing Specialist is at the heart of enhancing customer relationships and optimizing business operations.

This role is located at our Empire Canada Head Office in Vaughan, ON.

What We Are Looking For:

• Post-secondary degree in Marketing, Data Science, Computer Science, or related field
• 3+ years relevant and progressive work experience in similar capacity
• Proven experience with Salesforce Marketing Cloud, including Pardot
• Experience working with data visualization tools, such as PowerBI and Tableau

Bonus If You Have These Skills:

• Solid understanding of data analysis, statistical modelling, and data visualization
• Solid understanding of data storage, retrieval, and optimization
• Experience within the homebuilding industry

Why Join Empire?

Joining Empire isn’t just about finding a job; it’s about establishing a meaningful connection with the work you do. At Empire, we are redefining what it means to work in the homebuilding industry by fostering a culture of creativity and excellence. We firmly believe our employees are the cornerstone of our success, empowering us to do great work and Create Communities and Experiences That Matter.

Here are some exclusive offerings at Empire that we are really excited about – and we think you’ll appreciate too:

• Opportunity to collaborate with other skilled and visionary professionals.
• Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
• Enjoy peace of mind with our employer paid benefits.
• Flexible, hybrid work model.
• Invest in your future with employer sponsored RRSP plans.
• Keep growing your career with continuing education support and opportunities for learning & development.
• Join a company that believes your time outside of work is just as important as your time inside work.

What You’ll Be Doing Each Day

• Manage Data Analysis and Integration by handling company-wide email data analysis and integrate different platforms to ensure smooth data flow and informed decision-making
• Craft strategies and tactics to generate and nurture leads while streamlining lead qualification and conversion through automation for our regions
• Conduct detailed A/B testing on various elements of e-mail campaigns, optimizing performance based on results and generating regular reports to evaluate campaign effectiveness and provide data-driven recommendations
• Collaborate with regional teams, providing guidance and best practices while promptly addressing technical issues and ensuring compliance with data privacy regulations and brand guidelines

Who We Are

We are one of North America’s largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, and Tennessee. Our purpose is to Create Communities & Experiences That Matter for our homeowners and each member of our team.

There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined. Your experiences at Empire will take you where you want to grow.

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