Program Coordinator Marketing (PT) - Gianna Centre

Catholic Social Services' Gianna Centre is currently recruiting for one (1) Part-Time Program Coordinator Marketing at 32 hours per week in Edmonton, AB. Providing excellent client-centered care, you are confident, thoughtful, and motivated to achieve success when supporting others in your community. 

About The Role

This position will be responsible for developing visual communications and managing Gianna Centre’s online presence, through web and social media planning, development, and execution. The Administrative and Marketing Specialist will work closely with the Manager of Gianna Centre to build, execute, maintain and scale the program’s online and public market presence to ensure maximum exposure and profitability while providing excellent client and customer service.  This position will provide training and support for the Gianna Centre mothers to gain professional skills and supplemental income.

In addition, this position is responsible for the administrative support duties for Gianna Centre, with considerable tasks involving reception duties, data entry, client file creation/maintenance, completing reference checks and any other additional duties requested by the Program Manager of Gianna Centre.

Job Summary:

Reception:

• Open the office in the morning and ensure it is organized for the day’s meetings and events;
• Welcome clients/guests by greeting them with hospitality in person or on the telephone; answering or directing inquiries;
• Maintain an efficient, tidy, and smoothly running office environment;
• Perform office reception duties and schedule appointments for clients;
• Manage phone line functions: transferring calls, answering voicemail and creating telephone greetings as needed;
• Take/forward messages from co-workers, clients, and visitors;
• Organize, process, and distribute correspondence and packages going out from or coming into Gianna Centre;
• Refer clients to other programs within the agency or other agencies for service as appropriate
• Report any necessary repairs or required maintenance of office photocopier, printer, etc. to direct supervisor or designate
• Report any computer or phone problems to the CSS Helpdesk
• Monitor operation of dishwasher and keep kitchen and public areas tidy and sanitary

Administrative:

• Check in with Program Manager, daily & weekly, to identify work priorities

• Provide information about Gianna Centre and its services via telephone inquiries and through program pamphlets and brochures

• Assist with conducting telephone reference checks on volunteer applicants as requested
• Create the monthly activity calendar of classes and events for the Centre prior to the end of the month and post the monthly calendar on the Gianna Centre website, Facebook and Instagram pages
• Ensure that volunteers and trainers are aware of the dates and times of classes
• Text or phone participants in the classes 1 to 2 days prior to a class/event to confirm their attendance
• Attend meetings when required and assist with the meeting minutes
• Attend required training to perform duties accurately and proficiently
• Effectively communicate with co-workers
• Provide general office and administrative support to Gianna Centre, including photocopying, mail outs and data entry
• Attend and assist in the planning of any events at the Centre or any pro-life events in the community as requested

Social Media

• Check in with Program Manager, daily to identify work priorities
• Develop and implement content for multiple platforms for Gianna Centre in accord with the agency-wide social media strategy

• Attend the agency’s social media committee meetings, ensure goals are met and deliver reports on data, metrics and insights
• Monitor and respond to all users on social media while maintaining a brand voice and authenticity 
• Measure and analyze social data
• Ensure all content is high quality, up to current practice, on brand and clearly communicates program and agency values
• Create a monthly content calendar for social media posts that project the values and services offered by Gianna Centre to be reviewed by the Program Manager
• Develop content for, and manage, multiple social media platforms, including reporting on social media data, metrics, insights and best practices for Gianna Centre
• Act as the primary photographer for the on-line market, creating compelling imagery of product to engage the public in purchasing from the market. Take pictures of clients, staff, and events, which can be used in publications and online
• Provide graphic design and multimedia services to create communications materials for social media, in alignment with Gianna’s Public Market and the agency’s brand
• Provide web support to update, write, and develop new content for the on-line Public Market catalogue and social media outlets
• Stay abreast of relevant articles, blog posts, and media on the pro-life movement that contribute to Gianna Centre’s service delivery, make comments and provide notes for future social media post
• Perform other duties as assigned (Additional duties are considered temporary if they are assigned on a one-time, short-term basis)

Social Enterprise, E-Commerce and Marketing

• Develop and maintain the e-commerce (Square) website in accordance with e-commerce standards and best practices. Ensure online transactions and other essential ‘back-end’ interfaces are current and operational to create a high-level, user -friendly environment for customers;
• In conjunction with Program Manager, create and execute market branding and ensure integrity and consistency across all commerce and social enterprise mediums (the physical Public Market and virtual Online Market) with graphic design expertise using Agency best practices
• Ensure all secure payment processing, fulfillment, customer orders, and inventory is attended to in a timely manner
• Compose and send automated emails (Order confirmation, Shipping Confirmation, Order Ready for Pick Up, etc.) and email campaigns (new products, seasonal items & holidays, sales, etc.)
• Responsible for web content writing and design, SEO best practices, and web maintenance
• Responsible for marketing strategies, product development, consumer research, industry trends, and website funnels, sales and conversions
• Responsible for ensuring the social enterprise initiative runs smoothly, and is responsible for filling in the gaps by working the different jobs when Market clients come and go over time
• Manage inventory, storage, and physical organization including SKU number systems including product names, description, weight (for shipping), quantity, variations, modifications, photos of product, gift options, taxes, and available fulfillment
• Manage relationship with Canada Post and other third-party app attachments for fulfillment processes
• Create sales strategies ensure and increase site traffic including funnels, SEO, Keyword Research, Google analytics, and the like
• Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
• Offer excellent customer service to those needing help with their orders in a professional, efficient, and friendly manner
• Scale the online sales over time through research, and continued growth with the supports of market clients, volunteers, and other supporting staff and the community

Mentorship:

• Coordinate scheduling and work flow for “Market Moms/clients”, track their hours, monitor Social Enterprise profits, payments and billings
• Provide coaching and mentorship to working moms/clients in areas of professional customer service, initiative, operating various facets of the online Market, cost effective business practices, marketing, product photography, inventory management, creating/researching products, processing and fulfilling orders, and any other related tasks that may arise
• Ensure moms/clients learn valuable skills and mentor them in this field of work to ensure maximum benefit to the client both in supplemental financial gains, and work experience
• Responsibility and ownership of their unique contribution is to be encouraged and celebrated with a “hand-up, not a hand-out” approach that instills a sense of pride in a job well done

What This Job Requires:

• Diploma or degree in a business discipline or a diploma or degree in Office Administration or equivalent.
• At least 2 years of experience in administrative office work, graphic design and communications is preferred
• Experience in the use of various social media platforms for business (Facebook, Instagram etc.)
• General knowledge about pregnancy, fetal development, and fertility awareness required
• Police Information Check including vulnerable sector search, and Intervention Record Check current within six (6) months
• Summary of driving record with no more than six (6) demerit points current within one (1) year.
• Required 3 years of driving experience

Attributes and Expertise

• Must be able to multitask and work in various environments at once. Ability to work in intersecting fields, and an understanding of how they function together
• Creative, and able to generate and produce compelling social media and storytelling content
• Expertise in managing day to day demands of social media platforms including third party applications
• Strategic, macro thinking and problem-solving skills
• Self-starter with ability to work independently or as a team

• Experience working with content management systems
• Well defined diplomacy, tact and conflict resolution skills
• Excellent written and verbal communication skills

• Strong morals, ethics, and commitment to privacy
• Proficient working with computers, including Microsoft Office and other relevant computer applications/databases
• Demonstrated experience with social media tools including Facebook, LinkedIn, YouTube, Twitter, Instagram, Mail Chimp, Eventbrite, etc.
• Highly resourceful, flexible, and adaptive
• Ability to effectively collaborate with internal and external stakeholders, professionals, and service providers

Core Competencies  

Analytical Thinking:  Apply systematic, logical reasoning to address problems or situations in order to arrive at an appropriate solution or outcome.  Consider the various issues and components of the problem. Develop sequential steps to address the situation and determine realistic timeframes and priorities.

Communication:  Express and transmit information with consistency and clarity. Use active listening techniques in order to effectively understand provided feedback. Summarize information according to the audience in order to promote engagement and increase understanding.

Constant Development and Adaptability: Must be willing to keep up with the fast paced and evolving industry online to stay relevant, competent, and up to industry standard. Is responsible for constant market research as the field changes, adapts, and evolves along with the internet and digital innovations and current practice.  

Planning and Organizing: Accurately estimate duration and level of difficulty of tasks and projects, setting out goals and objectives and work plans to complete. Continuously adapt priorities and responsibilities in response to changing needs.

Problem Solving:  Demonstrate the ability to break a situation down into smaller pieces to identify key issues, figuring out cause and effect relationships in order to solve.  Use logic and analytical methods to come to a realistic solution.

Team Work:  Work cooperatively and effectively with others to reach a common goal; participate well in group activities to foster a team environment.

Service Orientation:  Give superior service to people served, staff, and the general public in keeping with Catholic Social Teachings and values.

What We Offer:

• The annual salary for this position is from $41,571.57 to $46,783.22 per hour based on qualifications and experience.
• Flexible benefit options when eligible.
• Work within a highly collaborative, team-oriented organization, where your ideas are heard, and you can see your impact daily.
• Growth Opportunities: Apply and grow your skills within a dynamic, innovative and expanding Agency that is taking a leadership role in our industry.

About Catholic Social Services

CSS is an established Agency that is guided by faith to care for and bring hope to people in need with humility, compassion and respect. With more than 60 years of service delivery, Catholic Social Services is one of the largest multi-function social services agencies in Canada, with more than 1900 staff, and hundreds of volunteers delivering 130+ programs throughout Central Alberta and Edmonton.

We welcome and celebrate the diversity of our employees and volunteers who choose to work with our Agency in support of our mission, values, and principles. We employ and serve people of all faiths, or no faith, while respecting all backgrounds and experiences.

Our values are at the core of everything we do!

• Humility: We acknowledge with gratitude our human abilities and limitations. We demonstrate humility by doing the best that we can with the resources that we have.
• Compassion: We respond to people in need with love. We demonstrate our compassion by caring for people without judgment and without conditions.
• Respect: We demonstrate our respect by being personally present, open and attentive to those we care for and by honouring their dignity and freedom.

We thank all applicants. Only candidates selected for an interview will be contacted.

We embrace diversity and offer equal opportunities to all qualified applicants regardless of origin, culture, ethnicity, age, ability, gender identity, and people of faith or no faith.