Field Marketing Manager

Corus Orthodontists is a growing orthodontic partnership network that provides an ideal balance of support and autonomy for orthodontic specialists at all stages of their careers. We are one of the fastest-growing orthodontic partnerships with over 50 practices, in both Canada and the USA, and employ over 1000 team members.

The Opportunity:

We are seeking an experienced Field Marketing Manager to oversee practice-facing marketing support across our network. This role will serve as the primary field representative of the Marketing team, focusing on local practice field support and cross-departmental collaboration. The Marketing Manager will work closely with the broader Marketing team to streamline processes, strengthen field relationships, and enhance localized marketing efforts within our community. This is a full-time, permanent position based in Toronto, Ontario (Hybrid).

What You Will Love About Corus

• Being part of a collaborative and engaging team that prioritizes employee development
• Partnering with and learning from an experienced network of professionals
• A competitive total rewards package with an employee benefits program that includes extended health coverage, a health spending account and an employee & family assistance program
• A flexible working arrangement where you work remotely but may be required in office for special events and connection 

What You Will Love Doing - Key Responsibilities:

• Acting as the primary liaison between field and Corus operations team to understand business objectives and implement marketing programs to meet those objectives.
• Partnering with Marketing and Ops teams to support annual planning and budgeting; help to determine broad-scale fiscal year marketing initiatives for the network, determine budgets, manage RM and Ops communications, prep material, templates, budget reviews, etc.
• Driving local marketing strategies - evaluating individual practice needs with the Regional Manager to find opportunities in SEO, Google Profile optimization, Social Media presence, community event opportunities, in-office program ideas.
• Vendor management- working with practices to sunset existing vendor contracts and onboard with Corus preferred vendors.
• Supporting the Communications and Operations team in drafting, editing, and distributing sensitive patient communications as well as marketing initiatives, needs, and upcoming projects/events.
• Owning the practice marketing resource library (guides, toolkits, cheat sheets)- optimizing existing assets, creating net new assets, and leveling up the Regional Manager team with training and resources as needed.
• Owning the Canva Enterprise Hub- working with designer to create new assets/templates and optimize existing ones, managing users, platform effectiveness, brand kits, training, etc.
• Owning monthly Marketing Forms- leading live sessions, developing annual lesson roadmap, building content and training assets, coordinating with the field for guest speakers, posting recordings and descriptions to company intranet.

• Source and manage agency support for local practice needs if/when required.
• Supports Senior Marketing Manager and Operations team in streamlining the New Patient Process.
• Potential to lead a Marketing Specialist as the team and network grows.
• Travelling up to 10%.

All About You:

• Highly organized with the ability to manage numerous requests, projects, and inquiries.
• Systematic by nature, with expertise in building procedures for strategic workflows.
• Personable, friendly, and comfortable presenting to large and small groups.
• You are a self-starter, who is willing to roll up your sleeves in order to make work happen.
• Bachelor’s Degree in Marketing or Communications.

• 6-8 years of B2C marketing experience required with minimum 5 years of manager-level experience.
• Multi-location, multi-brand, DSO/OSO, or robust agency account management experience required.
• Orthodontic, dental, or healthcare experience preferred.
• Robust experience with project management tools- ideally Asana.
• Experience in building programs, processes, workflows, and operational development for a department segment.
• Experience in B2C local marketing initiatives, such as event planning, referral programs, SEO, reputation management.
• Familiar with how to analyze marketing performance data and develop localized, scalable marketing strategies across multiple locations.
• Experience with Canva Enterprise- templates, brand kits, onboarding, training.
• Experience with Enterprise level- Reputation Management systems and optimization of Social Media platforms (Facebook, Instagram), and Google Business Profile best practices.

We know that applying to a new role takes a lot of work and we sincerely value your time and your interest in Corus Orthodontists. We’re looking forward to reading your application. We thank all applicants, though only those selected for an interview will be contacted.

At Corus Orthodontists, we are committed to fostering an inclusive and welcoming environment where everyone feels valued, respected, and empowered to bring their authentic selves to work.  We take pride in being an inclusive employer that celebrates diversity and treats all applicants equally, and without discrimination.  Our recruitment team is dedicated to providing equal opportunities and reasonable accommodations. If contacted to discuss your application, please inform your Recruitment Specialist if an accommodation is required.

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