Marketing - Brand Specialist (SellOff Vacations)

27 Fasken Dr, Etobicoke, ON M9W 1K6, Canada ● Virtual Req #152
June 5, 2024

About Us:


Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.


The Opportunity:

Under Sunwing Vacations, we are looking for a Brand Specialist to join us in making vacation dreams come true. As the Brand Specialist, you will support all marketing promotions, branding and initiatives for SellOffVacations.  The Brand Specialist supports business growth and works closely with the Senior Marketing Manager, Specialist and Marketing Production to ensure that all marketing materials and campaigns run flawlessly. The position reports to the Senior Manager, Marketing  and will be located in Toronto, ON.


What You’ll Do:

  • Plan, support, and execute promotional offers and campaigns.
  • Gather offer details, positioning, and customer data to align promotional direction with business objectives.
  • Update the yearly promotional calendar and keep stakeholders informed of any changes.
  • Complete detailed campaign briefs including goals, KPIs, creative direction, and offer details.
  • Manage campaign boards in, ensuring all channel leads are tagged and information is regularly updated.
  • Follow up with leads to ensure deliverable dates are met.
  • Capture and share all details of promotions with key stakeholders.
  • Clearly communicate key terms and conditions of promotions and upload them to SharePoint.
  • Include frontline teams, area sales managers, and department heads in promotional communications.
  • Ensure accuracy of promotions on
  • Regularly audit and review promotional offers on the site, adjusting for changes and monitoring performance using Microsoft Clarity and Google Dashboard.
  • Improve page conversions and user experience, ensuring ad module merchandising and product displays align with promotions.
  • Stay updated on marketing trends and emerging technologies.
  • Understand marketing channels and media placements to identify growth opportunities for the business.
  • Analyze customer booking behavior and identify gaps for improvement.

 What You’ll Need:

  • A college diploma or above is required.
  • 1-3 years of work-related experience in marketing or a related field.
  • Organizational Skills: Must be extremely organized and practice effective time management.
  • Communication Skills: Strong command of the English language with excellent grammar and spelling; minor copywriting skills required.
  • Critical and Creative Thinking: Ability to think critically and creatively to drive marketing initiatives.
  • Technical Skills: Familiarity with Microsoft Clarity, Google Dashboard, and is a plus.


  What We Offer:

  • Hybrid Work Opportunities
  • Great travel perks!
  • GoodlifeCorporate Discount
  • Comprehensive benefits package
  • RRSP Matching Program
  • Growth opportunities
  • Free Parking
  • Open concept, collaborative workspace
  • Fresh Café with delicious snacks and meals at a subsidized price!
  • Opportunity to give back through our social responsibility initiatives
  • See for yourself! @sunwinglife
We thank all who apply however only those who meet the qualifications will be contacted.
Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email

Other details

  • Job Family CORPORATE
  • Pay Type Salary
Location on Google Maps
  • 27 Fasken Dr, Etobicoke, ON M9W 1K6, Canada
  • Virtual